ELENA POKALEVA
Graphic Design, UX/UI, Custom illustrations, Creative Direction & Personal Tutoring
Based in
PRAGUE
EXPERIENCE
14 YEARS
Creative Solutions for Modern Brands
From visual identities to websites & social media systems, every project is designed to be clear, memorable, and effective.
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Creative Solutions for Modern Brands
WHAT IS POKALEVA STUDIO
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From visual identities to websites & social media systems, every project is designed to be clear, memorable, and effective.
Some of the brands I collaborate with
Projects
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Case studies that walk through approach and impact.
Projects
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Case studies that walk through approach and impact.
UI Design
View
2 days
Email UI Design
Email UI Design
UX/UI Design
View
3 weeks
Landing UI Design
Landing UI Design
Packaging & Graphic Design
View
1 week
Packaging & Graphic Design
Packaging & Graphic Design
UI Design & Branding
View
3 weeks
e-shop UI Design
e-shop UI Design
These are just a few highlights. Browse my complete portfolio to see more.
These are just a few highlights. Browse my complete portfolio to see more.
Services
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I work across art direction, branding, graphic design, illustration & UI Design.
Services
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I work across art direction, branding, graphic design, illustration & UI Design.
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graphic design
Print Design
Marketing Materials
Social Media Systems
I create graphic design solutions that help brands communicate clearly and consistently across both print and digital platforms. This includes brochures, presentations, social media templates, advertisements, and promotional materials designed to reflect your visual identity and support your business goals.
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Brand Identity
Logo Design
Typography System
Brand guidelines
I build distinctive visual identities that give brands clarity and recognition. From logo design and color palettes to typography and comprehensive brand guidelines, we develop systems that ensure consistency across every touchpoint.
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Custom Illustrations
Editorial Artwork
Books & Packaging
Social Media Visuals
I create original illustrations that add personality and storytelling to your brand. Whether used in packaging, websites, newsletters, or social media, custom illustrations make your communication more memorable and unique. Each illustration is designed to align seamlessly with your overall visual identity.
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art direction
Responsive build
Clean code
Fast loading
I design and build websites that are fast, responsive, and straightforward to maintain. We focus on structure first, then details — so the site works well now and still works well later.
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Personal Design Lessons
Graphic Design
Adobe programs, Figma & AI Tools
Reading rhythm
I offer one-to-one lessons for aspiring designers and creatives who want to improve their skills in graphic design, web design, and portfolio development. Sessions are tailored to your goals and combine practical advice, real project feedback, and industry insights to help you grow with confidence.
01
graphic design
Print Design
Marketing Materials
Social Media Systems
I create graphic design solutions that help brands communicate clearly and consistently across both print and digital platforms. This includes brochures, presentations, social media templates, advertisements, and promotional materials designed to reflect your visual identity and support your business goals.
02
Brand Identity
Logo Design
Typography System
Brand guidelines
I build distinctive visual identities that give brands clarity and recognition. From logo design and color palettes to typography and comprehensive brand guidelines, we develop systems that ensure consistency across every touchpoint.
03
Custom Illustrations
Editorial Artwork
Books & Packaging
Social Media Visuals
I create original illustrations that add personality and storytelling to your brand. Whether used in packaging, websites, newsletters, or social media, custom illustrations make your communication more memorable and unique. Each illustration is designed to align seamlessly with your overall visual identity.
04
art direction
Responsive build
Clean code
Fast loading
I design and build websites that are fast, responsive, and straightforward to maintain. We focus on structure first, then details — so the site works well now and still works well later.
05
Personal Design Lessons
Graphic Design
Adobe programs, Figma & AI Tools
Reading rhythm
I offer one-to-one lessons for aspiring designers and creatives who want to improve their skills in graphic design, web design, and portfolio development. Sessions are tailored to your goals and combine practical advice, real project feedback, and industry insights to help you grow with confidence.
If you don't find exactly the service you need, feel free to contact and share.
Flow
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A structured process that transforms ideas into refined digital solutions with real impact.
Flow
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A structured process that transforms ideas into refined digital solutions with real impact.
Process:
4 steps
Discover
Understanding your challenge, your audience, and what success looks like for you.
25%
Design
Ideas take shape. Exploring directions, test concepts, and refine until it feels right.
50%
Build
Developing the final product with attention to every detail and technical precision.
75%
Launch
Managing the launch, provide training if needed, and ensure a smooth transition.
100%
Creative Solutions for Modern Brands
Elena Pokaleva is a multidisciplinary graphic designer and tutor, working across branding, visual communication and digital design. I bring a thoughtful, hands-on approach to every project and enjoy working closely with teams to create clear, distinctive visual solutions.
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Creative Solutions for Modern Brands
More about me
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Elena Pokaleva is a multidisciplinary graphic designer and tutor, working across branding, visual communication and digital design. I bring a thoughtful, hands-on approach to every project and enjoy working closely with teams to create clear, distinctive visual solutions.
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Projects delivered
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Clients worldwide
Numbers that show I've been doing this long enough to know what works.
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A satisfied client is the greatest reward.
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A satisfied client is the greatest reward.
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A satisfied client is the greatest reward.
2/5
“Working with Elena was smooth and inspiring. She delivered thoughtful design solutions with great attention to detail.”
3/5
“Elena really understood what we wanted and turned it into a design that felt clean, modern, and true to our brand. Working together was easy and the result exceeded our expectations.”
4/5
“From the first concepts to the final designs, Elena was creative, organized, and easy to work with. We were very happy with the final result.”
5/5
“Pokaleva Studio transformed our ideas into something beautiful and well-structured. Her work helped us build a stronger and more consistent brand presence.”
2/5
“Working with Elena was smooth and inspiring. She delivered thoughtful design solutions with great attention to detail.”
3/5
“Elena really understood what we wanted and turned it into a design that felt clean, modern, and true to our brand. Working together was easy and the result exceeded our expectations.”
4/5
“From the first concepts to the final designs, Elena was creative, organized, and easy to work with. We were very happy with the final result.”
5/5
“Pokaleva Studio transformed our ideas into something beautiful and well-structured. Her work helped us build a stronger and more consistent brand presence.”
2/5
“Working with Elena was smooth and inspiring. She delivered thoughtful design solutions with great attention to detail.”
3/5
“Elena really understood what we wanted and turned it into a design that felt clean, modern, and true to our brand. Working together was easy and the result exceeded our expectations.”
4/5
“From the first concepts to the final designs, Elena was creative, organized, and easy to work with. We were very happy with the final result.”
5/5
“Pokaleva Studio transformed our ideas into something beautiful and well-structured. Her work helped us build a stronger and more consistent brand presence.”
FAQ
Have some questions?
FAQ
Have some questions?
Not finding answers?
Reach out anytime. I am happy to answer any questions before you commit to working together.
Do you take on small projects?
We’re flexible. Whether you need a complete identity or just a standout landing page, we’ll tailor our process to fit your scope — without compromising quality.
Can you work with an existing brand?
Yes — we love working with existing brands. Whether you have a full identity system or just a logo and a color palette, we can build upon your foundation and create visuals, campaigns, or digital experiences that stay true to your brand while elevating it in fresh and strategic ways.
What’s your typical project timeline?
It depends on the size and complexity, but most projects take 2–6 weeks. We’ll always set clear milestones before we start — no surprises.
What happens after I reach out?
We’ll reply within a day or two to learn more about your project. If it’s a good fit, we’ll suggest a quick call to discuss scope, timeline, and next steps.
Do you offer free consultations or discovery calls?
Yes, we do! Once we understand a bit about your project, we’ll set up a short call to explore how we can help — no pressure, no strings.
Can I reach out if I’m not sure what I need yet?
Absolutely. Whether you have a clear brief or just a loose idea, we’re happy to explore it with you. No pressure — just a conversation.
Not finding answers?
Reach out anytime. We're happy to answer any questions before you commit to working together.
Share which project you need to help with
Work with a professional designer who brings clarity, care, and creativity to every project.
Share which project you need to help with
Work with a professional designer who brings clarity, care, and creativity to every project.
Share which project you need to help with
Work with a professional designer who brings clarity, care, and creativity to every project.
